Promotion and Advertising
The best way to build membership in a chapter is through effective advertising.
Post a flyer at local Kawasaki dealers
Another way to find members is to post a flyer on the bulletin board at your local Kawasaki dealer
…or create your own. Below is an example of a flyer created by the NYC Chapter
Hand Out Business Cards
Keep business cards in your wallet to give to people while you’re out riding. While you’re admiring the bikes at local bike events, leave one on the seat of any Vulcans you come across.
Click here to order free business cards from Vista Print. They have a good selection of designs:
…or you can design and make your own:
Handlebar Hangers
Use one of the free templates at the website below to create your own door hangers to leave on the handlebars of any Vulcans you see at bike events. (Click here for a copy of the VRA logo)
Visit blank-doorhangers.com to buy blank, pre-perforated door hangers with the holes already punched ($20 for 500) .
Add your chapter to Google’s “Local Business” directory
Go to www.google.com/local and click. Put your business on Google Maps. (Look on the left side bar). This will get your chapters listed as a local “business” and will help your website come up first on Google when someone near you searches on “Vulcan”. For more information about what it does and why it’s helpful, read this article.
TIPS:
- Don’t enter a full address. Just enter the central town or city of your chapter.
- Include search keywords in your title and description. e.g. Be sure to include “Vulcan” in your chapter’s name (i.e. spell out “Vulcan Riders Association” instead of entering “VRA”)
Contact riders Directly
It’s easy to find Vulcan riders in your area and contact them directly. Click here for information.